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  • Maciej Makula


Updated: Apr 10

Capture the moment and cut. It is one of the cornerstones of content creators, who usually have at least one editing programme for the PC and one for mobile devices at hand. Creators know that the right editing tools and a little skill can tell the world's story in a way that resembles storytelling. A skilled content creator can create a cinematic masterpiece that turns into a viral hit in a matter of minutes.

A film editing application is the brush of modern artists, known as content creators. Their canvas becomes the screen of their computer or phone. The colours they choose can be compared to the functions built into the software, and creative flair is aided by artificial intelligence. The display of artwork becomes social media, and the audience is anyone with access to the Internet.

Film editing, which was once only available to a select few, has now become an everyday event for a wide range of Internet users. From the recording of a video content to its publication, it sometimes takes only a few minutes. One of the major trends of 2024 in social media is the publication of short videos. To create an engaging video of a few tens of seconds or more, we need good shots, appropriate music, basic editing skills and the right software.

Choosing a video editing tool is not easy. The number of programmes is overwhelming. Adobe Premiere Pro, Final Cut Pro, Vegas Pro, DaVinci Resolve, Shotcut, iMovie, inShot, Adobe Premiere Rush, KineMaster, VLLO, Movavi Video Editor, Lightworks, YouCut, PowerDirector, LumaFusion, Pinnacle Studio and dozens of others.

For some years now, we can find CapCut in the video editing scene, an application available on Android, iOS, Windows, macOS and online. Moreover, it is a free application, with the exception of some advanced features.  CapCut offers users both basic and advanced editing tools. It has an easy-to-use interface, which is often a key factor in choosing an application. The programme makes extensive use of artificial intelligence, which helps to achieve the desired results. CapCut works well on all platforms but is particularly recommended for the mobile version.

We invite you to attend the Communication Conference from 1 to 7 August 2024, in Rome, where we will learn how to work on the CapCut app.

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